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The advertisement with highest bids is shown alongside search results and when a user clicks on those ads, they are redirected to the advertiser’s website.
Google is the leading search engine on the net and acquires the highest volume of search market shares followed by bing, yahoo, ask & aol.
Paid traffic can be classified into several category based on the type of advertisement, bidding model, type of traffic which is generated.
Below is the complete list of paid traffic sources and its categorization.
With over 63% of total search market share, Google Adwords is the most popular advertisement platform online due to immense amount highly targeted traffic.
Supported advertising model by Google Adwords are CPC (Cost-per-click), CPM (Cost-per-impression), CPA (Cost-per-action), Re-targeting, Pay per call, Local ads etc.
All the search engines follow the pay-per-click advertisement model.
These ads are generally shown on search engines when a user types any query/keyword and searches for it.In fact, most of the successful affiliates don’t even bother waiting for so long and that is the reason all of them opt for paid traffic as its fast to get highly targeted traffic.Paid traffic: – Paid traffic generally refers to buying traffic from advertising network.n affiliate marketing traffic is very crucial without which nobody can succeed.
Without traffic, it’s like sailing a boat without water.
It sounds good but requires lot of hard work and patience as it can sometimes take even years to rank a site on page of search results.